With a career spanning 30 years across multiple sectors—including pharmaceutical, beauty, packaging, fashion, interiors, automotive, agriculture, construction, and food and drink.  I bring a diverse yet focused background rooted in traceable, transparent, material lifecycle, design, and innovation.  My work has consistently centred on understanding the journey of materials, from their origin to their next reuse or transformation, enabling future-forward solutions tailorable to each industry’s specific needs.

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This cross-sector experience has uniquely positioned me to advise on the integration of wool across a wide range of applications.  Whether it’s in product development, replacing synthetic fibres, or exploring new market opportunities, I help businesses unlock the potential of wool as a natural, renewable, and high-performance material.  My approach blends deep technical insight with creative innovation to support sustainable transitions and circular practices.